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Amazon.com Sees Growth in Jewelry Sales
Feb 12, 2008
Source: The Merchandise Group
Online retailer Amazon.com continues to grow in the jewelry market, as its retail diamond sales were up more than 100 percent for the fourth quarter of fiscal year 2007, compared to the same time last year. Each quarter sees more sales in the company's Jewelry and Watches store. Gemstones also did well during the fourth quarter. Some popular items were pendants, stud earrings, create-your-own engagement rings, and several varieties of blue topaz earrings.
"We're very excited about the growth in our Jewelry store," said Peter Lai, the director of Amazon.com Jewelry and Watches store. "Not only are our customers choosing to purchase shoes, electronics and beauty items from Amazon.com, but they are also choosing to make, at times, very personal purchasing decisions with us, such as diamonds, and we take that very seriously."
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