Toy Sales Fell 2 Percent in 2007
Feb 12, 2008
Source: Playthings.com
Toy sales in the U.S. were $22.1 billion in 2007, a drop of 2 percent from $22.6 billion 2006, according to an annual report from The NPD Group on the toy industry, Playthings.com reported. The 2006 sales figures were increased from the original $22.3 billion announced earlier this year as The NPD Group added a 53rd week to the 2006 retail calendar at the recommendation of the National Retail Federation. Using the previously-reported numbers, sales in 2007 were still down by 0.9 percent. But while overall sales were down, two categories, action figures and accessories and vehicles, were up 8 percent and 6 percent respectively, offsetting industry-wide losses. The two most significant losses were in the categories of dolls (down 8 percent), infant/preschool (down 5 percent) and outdoor sports and toys (down 5 percent).
"Despite economic concerns, last year’s results speak to the resiliency of both the toy industry and parents’ desire to delight children with new, innovative and fun toys to play with," said Anita Frazier, NPD’s resident toy industry analyst. "I’m encouraged by the innovation within the toy industry and am eager to see the new product offerings at this year’s Toy Fair." The report also included figures on licensed toys, which represented 27 percent of total industry sales. Some popular licensed items were for Cars: The Movie, Disney Princess, Dora the Explorer, Spider-Man and Star Wars.
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